数据泄露

IF 2.8 4区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Zahra Aivazpour, Rohit Valecha, Rajarshi Chakraborty
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引用次数: 0

摘要

最近的事件表明,在线预订很容易受到黑客攻击,比如数据泄露。本研究的主要目的是探讨风险决策因素对消费者事后违约行为的影响。在数据泄露后,大多数公司都会提供监控服务,以恢复客户的信任,并鼓励他们未来购买。然而,很少有研究来了解这些监测服务对消费者行为的影响。在本研究中,我们考察了监控服务是否可以减轻风险感知对在线预订的影响。我们以2018年11月万豪酒店的数据泄露为背景。我们在小插曲中操纵数据泄露的严重程度。研究模型使用从298名土耳其机械受访者收集的数据进行了测试。我们基于小插图的调查设计使我们能够将情境细节纳入数据泄露背景下的风险决策中,这些细节被认为是重要的。我们发现我们的研究模型得到了强有力的支持,包括公司建议监控对在线预订意愿的正向调节作用。这项研究的结果可以帮助公司开发更有影响力的违规后监控服务。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Data Breaches
Recent events have shown that online booking is vulnerable to hacking incidents such as data breaches. The primary purpose of this study is to investigate the effect of the risky decision-making factors on consumer post breach behavior. After a data breach, most of the companies offer monitoring services to restore customer trust and encourage them for future purchases. However, little research has been done to understand the impact of these monitoring services on consumer behavior. In this study, we examine whether monitoring services can mitigate the impact of risk perception on online booking. We utilized the Marriott data breach of November 2018 as the context. We manipulate data breach severity in our vignettes. The research model was tested using data gathered from 298 Mechanical Turk respondents. Our vignette-based survey design allowed us to incorporate situational details thought to be important in risky decision-making in a data breach context. We found strong support for our research model including the positive moderating effect of company suggested monitoring on online booking intention. The findings of this study could help firms in developing more influential post-breach monitoring services.
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来源期刊
Data Base for Advances in Information Systems
Data Base for Advances in Information Systems INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
3.60
自引率
7.10%
发文量
18
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