{"title":"直接营销活动的利润提升模型:在线商店的方法和应用","authors":"Daniel Baier, Björn Stöcker","doi":"10.1007/s11573-021-01068-3","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":94069,"journal":{"name":"Journal of business economics","volume":"158 1","pages":"645 - 673"},"PeriodicalIF":0.0000,"publicationDate":"2021-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"Profit uplift modeling for direct marketing campaigns: approaches and applications for online shops\",\"authors\":\"Daniel Baier, Björn Stöcker\",\"doi\":\"10.1007/s11573-021-01068-3\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":94069,\"journal\":{\"name\":\"Journal of business economics\",\"volume\":\"158 1\",\"pages\":\"645 - 673\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-11-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of business economics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1007/s11573-021-01068-3\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of business economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/s11573-021-01068-3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}