Understanding transnational decontextualization-recontextualization through Shingeki no Kyojin: The perils and possibilities surrounding Japanese manga and anime

ABSTRACT Japanese anime has continued to gain recognition as one of the strongest cultural influences in a globalized world. We examine how the transnational process of decontextualization-recontextualization can shift the messages of popular culture texts as situated in differing collective memories. To highlight this process, we analyze Shingeki no Kyojin (known to English-speaking audiences as Attack on Titan). Shingeki no Kyojin provides insightful grounds for analysis given its tremendous popularity in both Japan and beyond, its message of resistance against U.S. militarism, and its recontextualized uptake by the American alt-right, even including an Arizona congressman. Our analysis reveals the importance of understanding popular culture alongside context and the impact of decontextualized-recontextualized transformations of meaning on transnational processes of collective memory discourse.