Research on My Country’s Consumer Finance Development under the New Normal of Financial Management

At present, the level of China’s economy is continuously rising. Consumer’demand of in China is also in the process of continuous growth. Therefore, it is the best opportunity for progress, development and renewal in consumer finance. People are no longer satisfied with the mechanical traditional way of consumption. Consumer finance under the normal state of financial management pays more attention to the experience of various types of consumers, and the benign and convenient services they receive when purchasing products. To put it simply, although the current state of development of consumer finance has advantages, in the course of its development, we can also discover many of its shortcomings. Therefore, on this basis, how to improve the consumer finance system and innovate and develop new products and services under the financial management situation of China as soon as possible is a hot spot in the current society.