Representation of Omsk village in guidebooks of All-Union Exhibition of Agriculture (1939–1940)

The reference to this topic is due to necessity to create the most complete image of the region, as well as to expand ideas about the channels and methods of its formation in the official Soviet culture. The present scientific work describes the participation of Omsk region in the «Great Review», a unique propaganda and cultural and educational Soviet project of the 1930s which aroused great interest not only in the USSR but throughout the world. Special attention is paid to the self-presentation of Omsk region in such pavilions as «Siberia», «Grain», «Cattle breeding», «Rabbit breeding», «Veterinary medicine», «Gardening», «Printing», «Young naturalists». It is shown that the present and future of Omsk village was clearly associated with the scientific achievements: selection work of triticum-agropyrum hybrids carried out by the Siberian Research Institute of Grain Economy led by the Academician N. P. Tsitsin, the method of growing fruit trees in Siberian conditions developed by the doctor of agricultural sciences A. D. Kizyurin. Infotainment, sciencetainment, visualization and media technologies are noted as the main methods and ways of presenting information. Guidebooks on the All-Union Agricultural Exhibition of 1939–1941 are introduced into scientific circulation. They have not been involved in domestic research on the history of Siberia of the Soviet period.