在采购代理存在的情况下,跨境平台何时以及如何管理区块链技术?

Xiutian Shi, Shun-Yuan Yao, Yizhong Ma
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引用次数: 11

摘要

山寨问题和不可靠的代购对跨境消费构成了挑战,对品牌和在线平台造成了重大伤害。我们阐述了一个平台向一个品牌下订单,然后在海外市场与采购代理进行销售和竞争的场景。消费者担心山寨问题,无论是从平台还是从代理商购买,都要承担风险。区块链的采用可能有助于通过从平台购买来释放这种不确定性。我们展示了这项新技术对平台、品牌和消费者的价值和影响。有趣的是,该平台并不总是有动力采用区块链,即使它是无成本的。在区块链存在的情况下,我们证明了收入共享、两部分关税和利润共享合同可以实现供应链协调,而成本共享合同无法实现供应链协调。在扩展模型中,我们讨论了当品牌决定国内零售价格和平台将可选信息节点链接到区块链时会发生什么。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
When and How Should Cross-Border Platforms Manage Blockchain Technology in the Presence of Purchasing Agents?
Copycat issues and unreliable purchasing agents have challenged cross-border consumption and hurt the brands and online platforms significantly. We explicate a setting in which a platform orders from a brand, then sells and competes with the purchasing agents in an overseas market. Worried about the copycat issues, consumers undertake risk when purchasing from both platforms and agents. The blockchain adoption may help release this uncertainty by purchasing from a platform. We show the values and impacts of this new technology on the platform, brand and consumers. It is interesting to observe that the platform does not always have incentive to adopt blockchain, even if it is costless. In the presence of blockchain, we show that the revenue sharing, two-part tariff and profit sharing contracts can achieve supply chain coordination, but the cost sharing contract fails to do so. In the extended models, we discuss what will happen when the brand decides domestic retail price and the platform links optional information nodes to blockchain.
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