Ana Clara Fernandes Bezerra, Daiane Rodrigues dos Santos, Izabel Cristina C. S. Matsuzaki, Justino S. Wanderley da Nóbrega
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The Development of E-Commerce in Brazil: A Pre, During and Post-Pandemic Perspectives of COVID-19
This study aims to describe the history and development of e-commerce in Brazil and the world associated with its milestones. In addition to describing the positive and negative points and a parallel to physical trade, highlighting the differences between the two and which are complementary and not com-peting. Digital commerce has emerged with technological advances, the spread of Internet access, and the need to simplify the purchasing process. The CO-VID-19 pandemic forced several companies to invest in online commerce because restrictive measures shut down physical commerce and made e-com-merce a valuable alternative. In this way, e-commerce achieved significant development in a short period. Several analyses describe that e-commerce was already a trend and with the health crisis, there was a need for investment for trade to survive and develop the economy. As a trend for the coming years, there is research that maps the consumption pattern of each region to contribute to and explain the next step of e-commerce in post-covid reali-ty. Additionally, this study aims to implement bibliometric resources to search for data at Scopus based on the terms “e-commerce”, “Covid-19” and “pandemic” enabling the measurement and quantification of scientific production on the subject in question.