巴西电子商务的发展:新冠肺炎疫情前、中、后的视角

Ana Clara Fernandes Bezerra, Daiane Rodrigues dos Santos, Izabel Cristina C. S. Matsuzaki, Justino S. Wanderley da Nóbrega
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引用次数: 0

摘要

本研究旨在描述电子商务在巴西和世界的历史和发展与它的里程碑。除了描述正面和负面的点,并平行于实物贸易,突出两者之间的差异和哪些是互补的,而不是竞争的。随着技术的进步、互联网的普及以及简化购买过程的需要,数字商务应运而生。covid -19大流行迫使几家公司投资在线商务,因为限制措施关闭了实体商务,使电子商务成为一个有价值的选择。通过这种方式,电子商务在短时间内取得了长足的发展。有几项分析指出,电子商务已经成为一种趋势,由于卫生危机,需要对贸易进行投资,以使经济得以生存和发展。作为未来几年的趋势,有研究绘制了每个地区的消费模式,以促进和解释后疫情现实下电子商务的下一步。此外,本研究旨在实施文献计量资源,在Scopus中搜索基于“电子商务”、“Covid-19”和“流行病”等术语的数据,从而对相关主题的科学成果进行测量和量化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Development of E-Commerce in Brazil: A Pre, During and Post-Pandemic Perspectives of COVID-19
This study aims to describe the history and development of e-commerce in Brazil and the world associated with its milestones. In addition to describing the positive and negative points and a parallel to physical trade, highlighting the differences between the two and which are complementary and not com-peting. Digital commerce has emerged with technological advances, the spread of Internet access, and the need to simplify the purchasing process. The CO-VID-19 pandemic forced several companies to invest in online commerce because restrictive measures shut down physical commerce and made e-com-merce a valuable alternative. In this way, e-commerce achieved significant development in a short period. Several analyses describe that e-commerce was already a trend and with the health crisis, there was a need for investment for trade to survive and develop the economy. As a trend for the coming years, there is research that maps the consumption pattern of each region to contribute to and explain the next step of e-commerce in post-covid reali-ty. Additionally, this study aims to implement bibliometric resources to search for data at Scopus based on the terms “e-commerce”, “Covid-19” and “pandemic” enabling the measurement and quantification of scientific production on the subject in question.
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