创新对马郎市餐饮中小微企业的影响

IF 1.2 Q2 AGRICULTURE, MULTIDISCIPLINARY

International Journal of Sustainable Agricultural Management and Informatics Pub Date : 2022-12-16 DOI:10.51903/jmi.v1i3.141

Dian Candra Dewi, Sudarmiatin Sudarmiatin, Agus Hermawan

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引用次数: 1

摘要

本研究旨在探讨行销创新、产品创新和咖啡馆氛围对餐饮中小企业采购决策的影响。使用的抽样技术是有目的的抽样。本研究在数据处理中采用定性方法、描述性方法和定量方法进行假设检验。假设检验使用Smart-PLS 3.0软件的结构回归方法，使用显著性水平为5%的t检验。之所以选择软件，是因为本研究采用路径分析的方法，样本量为马琅市75家餐饮中小企业消费者

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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THE EFFECT OF INNOVATION ON F&B MMSMEs IN MALANG CITY

The purpose of this study was to examine the effect of marketing innovation, product innovation, and cafe atmosphere on purchasing decisions in F&B MSMEs. The sampling technique used was purposive sampling. The research uses qualitative methods with a descriptive approach and quantitative methods in data processing for hypothesis testing. Hypothesis testing uses a structural regression approach with Smart-PLS 3.0 software using the t-test at a significance level of 5%. The choice of software is because this study uses path analysis with a sample size of 75 F&B MSMEs consumers in Malang City

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来源期刊

International Journal of Sustainable Agricultural Management and Informatics Agricultural and Biological Sciences-Agricultural and Biological Sciences (all)

CiteScore

2.30

自引率

50.00%

发文量