{"title":"可以理解的公众愤怒","authors":"Ruth Breeze","doi":"10.1075/prag.20065.bre","DOIUrl":null,"url":null,"abstract":"\nIn the ten years from 2008 onwards the banking sector was constantly in the spotlight. Blame for the financial crisis and concern regarding controversial government bailouts were followed by public outrage about inflated bonuses, money laundering and false reporting. Over this period, banks deployed a range of legitimation strategies to salvage their reputation. This paper proposes a modified typology of legitimation strategies based on previous research (van Leeuwen and Wodak 1999; Vaara, Tienari and Laurila 2006), and examines how these are used by in the “letter to shareholders” published by the chairs of the five main UK-based banks over the ten years following the crisis. The strategies are analysed in terms of their object, target and interdiscursive features, and the particular persuasive roles of narrative and emotion are underlined.","PeriodicalId":46975,"journal":{"name":"Pragmatics","volume":null,"pages":null},"PeriodicalIF":1.1000,"publicationDate":"2021-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Understandable public anger\",\"authors\":\"Ruth Breeze\",\"doi\":\"10.1075/prag.20065.bre\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\nIn the ten years from 2008 onwards the banking sector was constantly in the spotlight. Blame for the financial crisis and concern regarding controversial government bailouts were followed by public outrage about inflated bonuses, money laundering and false reporting. Over this period, banks deployed a range of legitimation strategies to salvage their reputation. This paper proposes a modified typology of legitimation strategies based on previous research (van Leeuwen and Wodak 1999; Vaara, Tienari and Laurila 2006), and examines how these are used by in the “letter to shareholders” published by the chairs of the five main UK-based banks over the ten years following the crisis. The strategies are analysed in terms of their object, target and interdiscursive features, and the particular persuasive roles of narrative and emotion are underlined.\",\"PeriodicalId\":46975,\"journal\":{\"name\":\"Pragmatics\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.1000,\"publicationDate\":\"2021-07-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Pragmatics\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1075/prag.20065.bre\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"N/A\",\"JCRName\":\"LANGUAGE & LINGUISTICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Pragmatics","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1075/prag.20065.bre","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"N/A","JCRName":"LANGUAGE & LINGUISTICS","Score":null,"Total":0}
引用次数: 1
摘要
从2008年开始的十年里,银行业一直是人们关注的焦点。对金融危机的指责和对有争议的政府救助的担忧,紧随其后的是公众对夸大奖金、洗钱和虚假报告的愤怒。在此期间,银行采取了一系列合法化策略来挽救自己的声誉。本文在前人研究(van Leeuwen and Wodak 1999;Vaara, Tienari和Laurila 2006),并研究了在危机后的十年里,英国五大银行的董事长在“致股东信”中是如何使用这些信息的。分析了这些策略的目的、目标和语间特征,并强调了叙事和情感的特殊说服作用。
In the ten years from 2008 onwards the banking sector was constantly in the spotlight. Blame for the financial crisis and concern regarding controversial government bailouts were followed by public outrage about inflated bonuses, money laundering and false reporting. Over this period, banks deployed a range of legitimation strategies to salvage their reputation. This paper proposes a modified typology of legitimation strategies based on previous research (van Leeuwen and Wodak 1999; Vaara, Tienari and Laurila 2006), and examines how these are used by in the “letter to shareholders” published by the chairs of the five main UK-based banks over the ten years following the crisis. The strategies are analysed in terms of their object, target and interdiscursive features, and the particular persuasive roles of narrative and emotion are underlined.