Girija Jha, Dr. Chitralekha Singh, Dr. Chitra Arora
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A Midas touch of sustainability in handloom sector and tale of sustainability crafted through crafts
This paper is a confluence of thoughts, approach and practices to sustainability in the handloom and craft sector and expresses how people approach to sustainability in the above sector has Midas touch. Their success story is the story of success of Sustainability at the grass root level. This paper creates a mosaic picture of their steps towards sustainability. The very basic tenet of craft and handloom is classics and slow fashion which has a huge impact on the sector. India being global leader in Handloom capturing 95% of the world market, this makes a tremendous difference. The research paper documents the approach of sustainability in handloom and craft sector touching upon the major aspects of sustainability.
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