Informatization and digitization of the educational process in higher education: main directions, challenges of the time

The relevance of the study is due to the need to rethink the educational paradigm in a rapidly developing digital environment. Given the creation of new information and digital learning technologies, scientific paradigms are changing towards the formation of an innovative educational infrastructure of HEIs. The article aims to investigate the main directions of the challenges of implementing informatization and digitalization in order to form an ecosystem of an innovative educational environment. The article is based on the use of methods of theoretical pedagogical research: analysis, synthesis, induction, and deduction. The study of scientific literature showed that, despite the large number of scientific papers covering the issues of informatization and digitalization, the question of the need to bring modern educational standards to the realities of a digital society still remains unresolved. The results of the study were the actualization of the main challenges and directions of implementation of informatization and digitalization of higher education in order to improve its efficiency in the modern conditions of development of society. Practical significance: the study of the features of the practical implementation of the tools of the digital educational environment and the disclosure of their benefits.