影响msn上个人医疗众筹项目捐赠意愿的因素

IF 3.6 3区管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Organizational and End User Computing Pub Date : 2022-07-01 DOI:10.4018/joeuc.287572

Qihua Liu, Li Wang, Jingyi Zhou, Wei Wu, Yiran Li

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引用次数: 7

摘要

本研究的目的是将计划行为理论扩展到新的应用语境中，建立一个研究模型，并将其应用于研究影响人们对移动社交网站(MSNS)上出现的医疗众筹项目捐赠态度和捐赠意愿的外在因素。对356名中国用户进行了调查，并使用结构方程建模来验证所提出的模型和假设。结果表明，项目信息、转发信息和MSNS信息对医疗众筹项目捐赠的总体态度均有显著影响，总体态度正向影响人们的捐赠意愿。此外，感知行为控制对人们的捐赠意愿也有正向影响，而对医疗众筹项目的经验捐赠对人们的捐赠意愿有负向影响。研究结果具有重要的理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Factors Influencing Donation Intention to Personal Medical Crowdfunding Projects Appearing on MSNS

This purpose of this study is to develop a research model by extending the theory of planned behavior in a new application context, and applies it to investigate the extrinsic factors influencing people’s attitude towards donating to medical crowdfunding projects appearing on mobile social networking sites (MSNS) and their intention to donate. A survey of 356 Chinese users was conducted and structural equation modeling was used to validate the proposed model and hypotheses. The results indicate that project information, retweeter information and MSNS information all have the significant effect on the general attitude towards donating to medical crowdfunding projects, and general attitude positively affects people’s donation intention. In addition, perceived behavioral control also has positive effect on people’s donation intention, while experienced donating to medical crowdfunding projects has negative effect on people’s donation intention. The research findings provide important theoretical and practical implications.

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来源期刊

Journal of Organizational and End User Computing COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

6.00

自引率

9.20%

发文量

期刊介绍： The Journal of Organizational and End User Computing (JOEUC) provides a forum to information technology educators, researchers, and practitioners to advance the practice and understanding of organizational and end user computing. The journal features a major emphasis on how to increase organizational and end user productivity and performance, and how to achieve organizational strategic and competitive advantage. JOEUC publishes full-length research manuscripts, insightful research and practice notes, and case studies from all areas of organizational and end user computing that are selected after a rigorous blind review by experts in the field.