Enriching Your Wealth of Resources by Marketing Interlibrary Loan

ABSTRACT Interlibrary loan (ILL) is a service that increases user access to resources, however it is of little use if no one knows about it. ILL statistics at libraries generally show that the service as a whole is well used, but upon closer inspection it becomes clear that these high usage statistics are generated by library power users, and not by new, novice, or intermediate users. When conducting thorough research, it frequently extends beyond the holdings of an individual library, which makes ILL essential. Therefore, it is important for users to know about and use this service. While ILL enhances what libraries can offer, very few libraries focus their marketing on ILL. Instead, most libraries simply lump ILL into the marketing of library resources and services in general. In this article we analyze libraries that have broken out of the mold to market ILL in innovative, cost-effective ways, and we will share the marketing campaign we undertook at Wheaton College (IL).