The challenges and opportunities of introducing Design Culture in Jordan

Design Culture may be an area of study that is establishing itself in institutions across Europe, but the Arab region has yet to introduce this field in design education. As designers have become concerned with notions of community and social practice -under names such as social design, "good" design, design activism, humanitarian design and others (referred to as social design moving forward) -the need for integrating Design Culture in design ed ucation becomes more important, particularly as discourse continues to be Eurocentric in scope. The Global South remains non-existent and invisible within this discourse, and designers lack any professional representation for their field.