影响网络游戏用户信任的因素

IF 1.5 4区管理学 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE

Electronic Library Pub Date : 2005-10-01 DOI:10.1108/02640470510631245

Yuan Gao

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引用次数: 22

摘要

目的:本文旨在对网络游戏中影响用户信任的因素进行理论综述。它提供了一套指导方针，帮助在线游戏营销人员更好地了解用户是如何形成对在线游戏的信任的，并充分利用这种新媒体的好处。设计/方法论/方法——本文从将网络游戏玩家视为基于网络娱乐的消费者和计算机用户的角度来回顾文献。它探讨了与网络环境和游戏本身相关的因素。特别是，它检查了用户对公司、在线游戏网站和个人游戏的看法。调查结果-影响用户对网络游戏信任的许多因素在很大程度上是由赞助网站或营销游戏的公司控制的。基于对这些因素的分析，本文提供了一套指导方针，可以帮助营销人员赢得用户对其在线游戏产品或服务的信任。实际我……

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Factors influencing user trust in online games

Purpose – This paper aims to provide a theoretical overview of the factors influencing user trust in online games. It offers a set of guidelines that help online game marketers to better understand how users form their trust in online games, and fully reap the benefits of this new medium.Design/methodology/approach – This paper reviews literature from the perspectives of considering an online game player as both a consumer of web‐based entertainment and a computer user. It explores factors related to the web environment as well as those of the games themselves. In particular, it examines a user's perceptions about the company, the online gaming site, and an individual game.Findings – A number of factors influencing user trust in online games are largely within the control of the company sponsoring the sites or marketing the games. Based on the analysis of these factors, this paper provides a set of guidelines that would help marketers win user trust in their online gaming products or services.Practical im...

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来源期刊

Electronic Library INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

4.20

自引率

5.30%

发文量

期刊介绍： The Electronic Library covers a broad range of topics including: ■Libraries and the web ■The digital library ■Software and hardware developments ■Library networking and automation – integrated library systems, OPACs ■User interfaces – web usability ■Internet access and use ■E-books and e-journals ■E-governance and e-readiness ■Online and distance learning