运用平衡计分卡方法制定快餐行业战略:以麦当劳公司为例

IF 1 4区农林科学 Q3 AGRICULTURE, MULTIDISCIPLINARY

Agricultural and Food Science Pub Date : 2020-12-23 DOI:10.20469/ijhss.6.20004-6

Shivneil Kumar Raj, Navjeet. Singh

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引用次数: 2

摘要

麦当劳公司是世界上最大的快餐业之一。麦当劳一直通过特许经营模式和不断创新的经营策略取得成功。本研究的案例研究论文旨在强调麦当劳使用的各种策略，以推动成功，包括迈克尔·波特动态战略理论和五力模型的应用，并为麦当劳公司开发一个可持续的平衡计分卡。使用的方法是档案分析和使用已出版的二手资源。调查结果表明，如果麦当劳想要继续通过成功的道路，他们需要改变他们的核心价值观，战略，以跟上不断变化的全球需求和复杂的商业环境的步伐。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Strategizing of Fast Food Industries using A Balanced Scorecard Approach: A Case Study of McDonald’s Corporation

McDonald’s Corporation is one of the largest fast-food industries in the world. McDonald’s has always been successful through its franchising model and continuous innovation in its business strategies. This researched case study paper aims to highlight various strategies used by McDonald’s to drive success including the application of Michael Porters Dynamic Theory of Strategy and Five forces model and develop a sustainable balanced scorecard for McDonald’s Corporation. The methodology used is an archival analysis and use of published secondary resources. The findings indicate that if McDonald’s wants to continue through the path of success, they need to be changing their core values, strategies to keep up with the pace in changing global demands and complex business environments.

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来源期刊

Agricultural and Food Science 农林科学-农业综合

CiteScore

2.50

自引率

0.00%

发文量

审稿时长

>36 weeks

期刊介绍： Agricultural and Food Science (AFSci) publishes original research reports on agriculture and food research related to primary production and which have a northern dimension. The fields within the scope of the journal include agricultural economics, agricultural engineering, animal science, environmental science, horticulture, plant and soil science and primary production-related food science. Papers covering both basic and applied research are welcome. AFSci is published by the Scientific Agricultural Society of Finland. AFSci, former The Journal of the Scientific Agricultural Society of Finland, has been published regularly since 1928. Alongside the printed version, online publishing began in 2000. Since the year 2010 Agricultural and Food Science has only been available online as an Open Access journal, provided to the user free of charge. Full texts are available online from 1945 on.