A Variation of the DeLone and McLean Model for Collaborative Commerce Services: A Structural Equation Model

This study intends to provide theory-driven empirical findings of the factors affecting users’ loyalty to a collaborative commerce platform provider and further suggests that the platform loyalty lead to future extended use of collaborative commerce services. DeLone and McLean model serves as a basic framework for this study. Our variation of the model tested the impact of perceived value, relationship quality, and service quality on platform loyalty, which would influence future extended use of collaboration commerce services. Our results confirm that perceived value and platform quality were the best predictors for platform loyalty, which in turn, had a positive influence on future extended use intention.