Social Media Scholarship in Sport Studies and the State of Cultural Studies

This commentary provides a brief critique of current research on social media from a critical pedagogical and sociological perspective. It discusses how social media has become important for communities to congregate and share views, beliefs, and culture. Then, it describes how social media research in sport studies has developed in recent years, paying particular attention to how critical sport scholars view and evaluate this form of communication differently than traditional sport management academics. Following this, the commentary describes the ways that marginalized and privileged subcultures have utilized social media in ways that serve to amplify their voices in the crowded social mediascape and how the progressive possibilities of the two subcultures are in constant conflict with each other. Finally, the commentary describes theoretical, methodological, and empirical possibilities for future research by making the suggestion that more nuanced reception studies and/or praxical social media, as it pertains to sport, can be utilized toward progressive ends, despite the fact that those in power (read: upper class, heterosexual, White, and male) will incessantly fight to maintain their hegemonic position in society in and through the social medium.