了解移动社交网站的持续使用

IF 0.2 Q4 COMPUTER SCIENCE, CYBERNETICS

International Journal of Mobile Human Computer Interaction Pub Date : 2016-07-01 DOI:10.4018/IJMHCI.2016070103

Tao Zhou

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引用次数: 0

摘要

留住用户并促进他们的持续使用是手机社交网站成功的关键。本研究的目的是确定影响移动社交网站持续使用的因素。结果表明，系统质量和服务质量都会影响信任，进而影响流量体验和隐私关注。此外，隐私政策可以帮助减轻隐私问题。信任、流程和隐私问题决定了连续性的使用。结果表明，服务提供商需要改善用户体验，减轻他们的隐私问题，以促进他们的持续使用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Understanding Continuance Usage of Mobile Social Network Sites

Retaining users and facilitating their continuance usage are crucial to the success of mobile social network sites. The purpose of this research is to identify the factors affecting continuance usage of mobile social network sites. The results indicated that both system quality and service quality affect trust, which in turn affects flow experience and privacy concern. In addition, privacy policy can help mitigate privacy concern. Trust, flow and privacy concern determine continuance usage. The results imply that service providers need to improve users' experience and mitigate their privacy concern in order to facilitate their continuance usage.

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来源期刊

International Journal of Mobile Human Computer Interaction COMPUTER SCIENCE, CYBERNETICS-

CiteScore

4.70

自引率

0.00%

发文量