利用Instagram和在线市场进行小工具商品数字营销的顾客感知探索性分析

IF 2.5 3区社会学 Q2 DEVELOPMENT STUDIES

European Journal of Development Research Pub Date : 2022-11-30 DOI:10.28926/jdr.v6i2.262

Diny Anggraini, Jevin Tan

{"title":"利用Instagram和在线市场进行小工具商品数字营销的顾客感知探索性分析","authors":"Diny Anggraini, Jevin Tan","doi":"10.28926/jdr.v6i2.262","DOIUrl":null,"url":null,"abstract":"Online shopping is often done by many people in Batam. many platform places are used for shopping. This study aims to determine the effect of Product quality, Brand image, and Content on the intention to purchase gadget products on Instagram. In the quantitative research, 400 respondents will be taken and in the qualitative research, 30 respondents will be taken. This study used disproportionate random sampling and multiple regression methods. The application used for data processing is in the form of IBM SPSS statistics 24. The results of testing the hypothesis state that there is a significant effect.","PeriodicalId":47650,"journal":{"name":"European Journal of Development Research","volume":null,"pages":null},"PeriodicalIF":2.5000,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Exploratory Analysis of Customer Perception on Gadget Goods Digital Marketing using Instagram and Online Marketplace\",\"authors\":\"Diny Anggraini, Jevin Tan\",\"doi\":\"10.28926/jdr.v6i2.262\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Online shopping is often done by many people in Batam. many platform places are used for shopping. This study aims to determine the effect of Product quality, Brand image, and Content on the intention to purchase gadget products on Instagram. In the quantitative research, 400 respondents will be taken and in the qualitative research, 30 respondents will be taken. This study used disproportionate random sampling and multiple regression methods. The application used for data processing is in the form of IBM SPSS statistics 24. The results of testing the hypothesis state that there is a significant effect.\",\"PeriodicalId\":47650,\"journal\":{\"name\":\"European Journal of Development Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.5000,\"publicationDate\":\"2022-11-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European Journal of Development Research\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.28926/jdr.v6i2.262\",\"RegionNum\":3,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"DEVELOPMENT STUDIES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Development Research","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.28926/jdr.v6i2.262","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"DEVELOPMENT STUDIES","Score":null,"Total":0}

引用次数: 0

摘要

在巴淡岛，很多人经常在网上购物。许多站台都是用来购物的。本研究旨在确定产品质量、品牌形象和内容对Instagram上小工具产品购买意愿的影响。在定量研究中，将采取400名受访者，在定性研究中，将采取30名受访者。本研究采用不成比例随机抽样和多元回归方法。用于数据处理的应用程序采用IBM SPSS statistics 24的形式。检验假设的结果表明存在显著的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Exploratory Analysis of Customer Perception on Gadget Goods Digital Marketing using Instagram and Online Marketplace

Online shopping is often done by many people in Batam. many platform places are used for shopping. This study aims to determine the effect of Product quality, Brand image, and Content on the intention to purchase gadget products on Instagram. In the quantitative research, 400 respondents will be taken and in the qualitative research, 30 respondents will be taken. This study used disproportionate random sampling and multiple regression methods. The application used for data processing is in the form of IBM SPSS statistics 24. The results of testing the hypothesis state that there is a significant effect.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

European Journal of Development Research DEVELOPMENT STUDIES-

CiteScore

5.70

自引率

4.00%

发文量

期刊介绍： The European Journal of Development Research (EJDR) redefines and modernises what international development is, recognising the many schools of thought on what human development constitutes. It encourages debate between competing approaches to understanding global development and international social development. The journal is multidisciplinary and welcomes papers that are rooted in any mixture of fields including (but not limited to): development studies, international studies, social policy, sociology, politics, economics, anthropology, education, sustainability, business and management. EJDR explicitly links with development studies, being hosted by European Association of Development Institutes (EADI) and its various initiatives. As a double-blind peer-reviewed academic journal, we particularly welcome submissions that improve our conceptual understanding of international development processes, or submissions that propose policy and developmental tools by analysing empirical evidence, whether qualitative, quantitative, mixed methods or anecdotal (data use in the journal ranges broadly from narratives and transcripts, through ethnographic and mixed data, to quantitative and survey data). The research methods used in the journal''s articles make explicit the importance of empirical data and the critical interpretation of findings. Authors can use a mixture of theory and data analysis to expand the possibilities for global development. Submissions must be well-grounded in theory and must also indicate how their findings are relevant to development practitioners in the field and/or policy makers. The journal encourages papers which embody the highest quality standards, and which use an innovative approach. We urge authors who contemplate submitting their work to the EJDR to respond to research already published in this journal, as well as complementary journals and books. We take special efforts to include global voices, and notably voices from the global South. Queries about potential submissions to EJDR can be directed to the Editors. EJDR understands development to be an ongoing process that affects all communities, societies, states and regions: We therefore do not have a geographical bias, but wherever possible prospective authors should seek to highlight how their study has relevance to researchers and practitioners studying development in different environments. Although many of the papers we publish examine the challenges for developing countries, we recognize that there are important lessons to be derived from the experiences of regions in the developed world. The EJDR is print-published 6 times a year, in a mix of regular and special theme issues; accepted papers are published on an ongoing basis online. We accept submissions in English and French.