获取与主题相关的功能和交互功能,以预测特定业务实体的热门评论

IF 1.7 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS
Eunjung Lee, Huimin Zhao
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引用次数: 4

摘要

随着大量在线评论的产生,在线企业和客户都面临着大数据的挑战。以前的研究已经开发了各种方法来预测在线评论的有用性。这些方法在处理用于预测和评估的数据集时忽略了业务实体的各个方面,并且没有考虑审查与目标业务实体之间的相互作用。在本文中,我们提出了一种新的方法来预测一个特定的商业实体的最吸引人的评论。我们还提出了与主题相关的特性来描述评论中的主题,以及交互特性来反映评论与其涵盖的业务实体之间的关系。我们的实证评估显示了我们提出的方法和特征的实用性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Deriving topic-related and interaction features to predict top attractive reviews for a specific business entity
ABSTRACT As large volumes of online reviews are being generated, both online businesses and customers are confronted with big data challenges. Previous studies have developed various methods to predict the helpfulness of online reviews. These methods have disregarded the aspects of the business entities when dealing with datasets for prediction and evaluation and have not considered interactions between a review and the target business entity. In this paper, we propose a novel method to predict the top attractive reviews for a specific business entity. We also propose topic-related features to characterise the topics in a review and interaction features to reflect relationships between a review and the business entity it covers. Our empirical evaluation shows the utility of our proposed method and features.
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来源期刊
Journal of Business Analytics
Journal of Business Analytics Business, Management and Accounting-Management Information Systems
CiteScore
2.50
自引率
0.00%
发文量
13
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