点对点住宿服务价值共创的出行前决策

G. Anugrah, P. Hermawan
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引用次数: 2

摘要

在通过在线平台做出决定,特别是选择旅行住宿时,旅行者通常会将他人的判断作为做出决定的信号。在这种情况下,在线评论在影响旅行者决策的在线平台中发挥着至关重要的作用。通过定性的在线内容分析,整合来自在线评论的主题,考察在线评论与旅行者决策之间的联系。内容分析应用于更深入地了解在线评论,提取Airbnb数据来分析Superhost万隆的客人评论。本研究的结果揭示了共同创作实践的价值,可以根据确定的主题的特征,如表达情感、评估地点和住宿、推荐和感谢,用于决策。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PRE-TRIP DECISION ON VALUE CO-CREATION OF PEER-TO-PEER ACCOMMODATION SERVICES
In making decisions through online platforms specifically in choosing accommodation for traveling, travelers often consider the judgment of others as a signal to make decisions. In this case, progressively online reviews have an essential role in online platforms to influence decision making for travelers. The link between online reviews and travelers' decision making is examined through qualitative online content analysis to integrate themes derived from online reviews. The content analysis applied to a deeper understanding of online reviews that extract Airbnb data to analyze guest reviews in Superhost Bandung. The results of this study reveal the value of co-reation practices that can be utilized for decision making, according to the characteristics of the identified themes, such as expressing feelings, evaluating location and accommodation, recommending, and thanking.
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