Learning Analytics: Online Higher Education in Management

Learning analytics are a set of methods and techniques that collect, process, inform and successfully produce machine-readable data continuously to analyze the educational process and enable improvement decisions. The research aim is to develop and verify an instrument, based on theoretical contributions accepted by the international community that can evaluate the quality of online higher education in management based on Learning Analytics methods. The online teaching-learning model in management proposed that students' actions focused on an educational activity should be in the central position. This online teaching-learning model in management has been proposed according to five components: institution management, technological presence, instructional design, intra-psychological component and an inter-psychological or social component. Building upon the Teaching and Learning in Online Education Institutions in Management Model, an instrument has been created and provided that includes the dimensions, categories and variables of each component. Analyzing these components, we see that the dimensions, categories and variables for each are adequate to support the analysis of online higher education institutions in management.