虚拟世界营销和消费者研究:旅游和酒店业的理论框架和未来研究议程

IF 3.4 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Recreation Research Pub Date : 2023-07-07 DOI:10.1080/02508281.2023.2216525

R. Rather

引用次数: 0

摘要

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Metaverse marketing and consumer research: theoretical framework and future research agenda in tourism and hospitality industry

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来源期刊

Tourism Recreation Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

11.30

自引率

7.10%

发文量

期刊介绍： Tourism Recreation Research is a multidisciplinary international journal now published quarterly; it focuses on research problems in various tourism and recreational environments — ecological, economic, and socio-cultural — and attempts to seek solutions for sustainable development. Contributions are also encouraged on fundamental research concepts and theories. The journal carries regular features such as Research Note, Post-Published Reviews and Book Reviews. The ‘Research Note’ provides opportunity for scholars who have attained sufficient maturity to establish reliable findings in their field of research. The ‘Post-Published Review’ section has been introduced to capture deep insights into the papers that have already been published in Tourism Recreation Research to fill in gaps in the received information. Strong emphasis is laid on original research and readable prose.