THE POWER OF EFFECTIVE COMMUNICATION. STRATEGIES, TECHNIQUES AND CHANGES IN BUSINESS COMMUNICATION

More than ever, in this period it is very important to communicate effectively, on a personal and professional level. We have to find the most useful methods and techniques for the information we want to transmit or receive. After 2020, many aspects have changed in the communication process, especially in the field of business communication. The existing communication strategy in 2022 is no longer the same as in 2019, for most people, private companies or public institutions. The way we communicate with family, with employees, with clients, with suppliers, with pupils, with students has changed a lot. The most important changes in the communication process were generated by the pandemic, war and other crisis situations that had effects on people and companies. The main objective of this research work is to emphasize the importance of efficiency in the communication process and also the power that information transmitted or received in real time can have. To identify the results, I included the analysis of documents, official surveys and studies published in the field. Also, I discussed with communication specialists and entrepreneurs in the field of communication, in order to obtain the most relevant solutions regarding this subject. As preliminary results, the following can be mentioned: the transmission and reception of information in real time together with the feedback in real time can be real solutions for solving problems related to (business) communication, within private companies and public institutions. The communication process is at a different level, compared to the past period, from many points of view. People and companies have changed the way they communicate, they have changed the channels through which they communicate, they have even changed the frequency with which they communicate. The key words for the period we are in can be: adaptation and efficiency.