{"title":"时尚的演变:数字技术如何使一件基本的图案t恤成为营销的主要内容","authors":"Barbara A. Manko","doi":"10.1177/20438869231151971","DOIUrl":null,"url":null,"abstract":"The evolution of fashion has been affected by technology—both in the creation of new ideas and the ability to implement those ideas and distribute them. Digital technology also makes a classic fashion piece—the graphic T-shirt—easily accessible and customizable for group use. A T-shirt combines an effective method of group solidarity with visual marketing. This article analyzes what makes something “art,” the development of customizable products, and how digital technology enables development and distribution, as well as how one Gannon University club created their own design.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The evolution of fashion: How digital technology makes a basic graphic T-Shirt a marketing staple\",\"authors\":\"Barbara A. Manko\",\"doi\":\"10.1177/20438869231151971\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The evolution of fashion has been affected by technology—both in the creation of new ideas and the ability to implement those ideas and distribute them. Digital technology also makes a classic fashion piece—the graphic T-shirt—easily accessible and customizable for group use. A T-shirt combines an effective method of group solidarity with visual marketing. This article analyzes what makes something “art,” the development of customizable products, and how digital technology enables development and distribution, as well as how one Gannon University club created their own design.\",\"PeriodicalId\":37921,\"journal\":{\"name\":\"Journal of Information Technology Teaching Cases\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Information Technology Teaching Cases\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/20438869231151971\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Information Technology Teaching Cases","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/20438869231151971","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
The evolution of fashion: How digital technology makes a basic graphic T-Shirt a marketing staple
The evolution of fashion has been affected by technology—both in the creation of new ideas and the ability to implement those ideas and distribute them. Digital technology also makes a classic fashion piece—the graphic T-shirt—easily accessible and customizable for group use. A T-shirt combines an effective method of group solidarity with visual marketing. This article analyzes what makes something “art,” the development of customizable products, and how digital technology enables development and distribution, as well as how one Gannon University club created their own design.
期刊介绍:
The Journal of Information Technology Teaching Cases (JITTC) provides contemporary practical case materials for teaching topics in business and government about uses and effectiveness of technology, the organisation and management of information systems and the impacts and consequences of information technology. JITTC is designed to assist academics, scholars, and teachers in universities and other institutions of executive education, as well as instructors of organizational training courses. Case topics include but are not restricted to: alignment with the organization, innovative uses of technology, emerging technologies, the management of IT, including strategy, business models, change, infrastructure, organization, human resources, sourcing, system development and implementation, communications, technology developments, technology impacts and outcomes, technology futures, national policies and standards.