The Role of Gender and Other Socioeconomic Factors in the Adoption of the Contagious Bovine Pleuropneumonia Vaccine: A Literature Review

ABSTRACT This paper looks at the role of gender and other socioeconomic factors in the adoption of the contagious bovine pleuropneumonia (CBPP) vaccine in response to three research questions: What gender and socioeconomic factors affect the adoption of the CBPP vaccine? How do they affect the adoption? What can be done to enhance the adoption of CBPP? Answers to these questions were obtained through a review of literature on CBPP and technology adoption studies. The review revealed that technology adoption, including vaccine technology adoption, is gendered, with women tending to adopt less than men, especially in terms of consumer associated drivers. CBPP vaccine adoption can be enhanced through one or a combination of up to four strategies, which include: price reduction and provision of subsidies by government and philanthropic projects especially in times of enhanced and unpredicted demand; convincing, evidence-based, demonstration of benefits of vaccination over its alternatives using methods such as return on investment for every dollar used; gender sensitive advocacy strategies and messages; and carrying out human and livestock vaccination campaigns, simultaneously, in pastoral communities living in marginal areas.