Community Participation to Improve Tourism Industry Performance: A Case Study in Mandalika Lombok Tourist Area

Community involvement is crucial to developing a variety of goods and services, quality improvement and innovation, safeguarding natural and cultural treasures, enhancing local communities' welfare, and maintaining amicable relations between tourists and communities locally. Community involvement enables the process of tourism goods and services that are varied and suitable for visitors' requirements and tastes. Through active participation, communities can contribute to designing authentic tourist experiences, offering local cultural attractions, arts, and traditions, and presenting products and activities that suit travelers' wishes. This will enrich tourism offerings and increase the attractiveness of destinations. Through involvement in tourism activities, the community can create job opportunities, micro, and small enterprises, and earn additional income from the tourism sector. Thus, direct public involvement affects how well the tourism sector performs. This research was carried out in Lombok's Mandalika tourism district. This research evaluates the effect of public participation on the tourism industry's performance. The quantitative approach was employed in this study, and the research tool used was a questionnaire. The population in this study numbered 2,636, and the sample numbered 96. The findings of this study are that community involvement affects the performance of the tourism sector in the Mandalika tourist area of Lombok. According to the findings of this study, community involvement has implications for the performance of the tourism business.