Wykorzystanie platformy Polski e-bazarek na rzecz rozwoju smart usług w gospodarstwach rolnych województwa wielkopolskiego

The Internet is one of the distribution forms in terms of establishing direct contacts between farmers, food producers, and consumers. The aim of the research undertaken was an attempt to diagnose the state of information technology used by farmers in the direct sale of produce and services providing the basis for the development of smart services in rural areas. The diagnosis of farmers’ attitudes has been drawn on the research embracing the online marketplace Polski e-bazarek which enables farmers to place free of charge food sale offers and promotion of produce developed in agricultural holdings. It is to promote short supply chains and support agricultural producers in selling unprocessed and processed foods. The beneficiaries of Polski e-bazarek are farmers and end-consumers who seek healthy, fresh products that use traditional recipes and traditional manufacturing methods, as well as those produced under quality systems. The information obtained concerns the first half of 2022. The agricultural holdings selected for the study are situated within the Wielkopolskie Voivodeship, where the proportion of farmers using the Internet amounted to 88.3% in 2021, as compared to Poland, where it was 75.1%.