{"title":"书评:《品牌叙事:数字媒体领域的整合营销传播》,作者:基思·a·奎森伯里和迈克尔·k·库尔森","authors":"Kay M. Beckermann","doi":"10.1177/10776958231178183","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":37361,"journal":{"name":"Journalism and Mass Communication Educator","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape, by Keith A. Quesenberry and Michael K. Coolsen\",\"authors\":\"Kay M. Beckermann\",\"doi\":\"10.1177/10776958231178183\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":37361,\"journal\":{\"name\":\"Journalism and Mass Communication Educator\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journalism and Mass Communication Educator\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/10776958231178183\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journalism and Mass Communication Educator","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/10776958231178183","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
期刊介绍:
Established in 1944, Journalism & Mass Communication Educator (JMCE) addresses the professional needs of the journalism and mass communication educator and administrator on both collegiate and secondary levels. Publishing quarterly, JMCE is the largest, highest circulation, and oldest of any scholarly journal in the world devoted to education in journalism, public relations, advertising, mass communication, media studies and related fields. Featured articles include: • teaching techniques • new courses and technology to help promote excellence in the classroom • statistical information on student enrollments and career interests • trends in curriculum design • surveys and opinion polls