中国游客在高山旅游目的地寻找什么?瑞士关于产品偏好和景观感知的案例研究。

B. Rupf, K. Schillo, W. Arlt, R. Rupf
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引用次数: 1

摘要

本章主要介绍两项研究:(1)“中国入境服务”项目——调查高山旅游目的地接待中国游客的需求;(2)关于上海旅游专业学生自然感知的试点研究。第一项研究的结果很好地洞察了中国游客在瑞士高山旅游目的地的需求、行为和满意度。第二项研究为潜在中国游客的自然和景观感知提供了见解,为阿尔卑斯山的旅游产品开发提供了基础。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Chinese guests in alpine destinations - what are they looking for? A case study from Switzerland regarding product preferences and landscape perception.
Abstract This chapter presents two studies: (1) 'China Inbound Service' a project to investigate the needs in alpine destinations to host Chinese guests and (2) a pilot study regarding nature perception of tourism students in Shanghai. The results of the first study give a good insight into the needs, behaviour and satisfaction of Chinese guests in alpine destinations in Switzerland. The second study offers insights on nature and landscape perception of potential Chinese tourists as a basis for tourism product development in the Alps.
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