THE BLACK SWAN IN MANAGEMENT STRATEGY

The present study refers to the identification of priorities for managers in several small companies in Romania, in the current context. All of them have trade as their main activity, they have a small turnover, leading us to the so-called family business. The analyzed period is between September 2020 and January 2021, a period influenced by certain factors, such as: Romania was on „alert” throughout all the country, there were certain restrictions, schools were held online, there were holidays winter, parliamentary elections that took place, it was the cold season too and the vaccination campaign began on December 26, 2020.