Daya Tarik Lembu Putih dalam Pengembangan Pariwisata Berkelanjutan

Purpose: This study is to determine the current development of sacred Lembu Putih (White Cow) tourist attraction as well as the strategy for developing such a tourist attraction as a sustainable tourism. Research methods: The data collection used is participatory observation, structured interviews, documentary study, and questionnaires. The analysis technique used is the mix methods. Results and discussion: Internal factors that influence the development of white bull tourist attraction as Sustainable Tourism are attractions, facilities, accessibility, human resources and prices, while external factors are political factors, economic factors, social factors, technological factors. Implication: A priority tourist attraction development strategy is obtained, namely expanding networks, promoting, and maintaining cooperation with the government and the private sector to support improving the quality of facilities and infrastructure.