虚拟社区互动对社会媒体在文化记忆、邻里认同和文化塑造和再现中的影响

IF 1.3 Q1 Social Sciences
Tugay Sarıkaya
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引用次数: 0

摘要

本研究旨在揭示社交媒体中虚拟社区对文化记忆、邻里认同和文化再生产的影响。本研究的另一个目的是探讨虚拟社区在塑造文化记忆、连续性和社会结构方面的潜力,并讨论在虚拟社区中能够积极生产和分享内容的个人对社区认同和社区文化的影响。为此,本文提出了三个研究问题。RQ1:“与实体环境中的社区不同,社交媒体中的互动是如何发生的?”RQ2:“在社交媒体虚拟社区中出现的交流和互动背景下,文化记忆、邻里文化和身份是如何重建和塑造的?”RQ3:“在社交媒体的虚拟社区中,亚文化通过由此产生的互动在宏观层面上影响或贡献社区的潜力是什么?”本研究的理论方法包括象征互动主义的代表人物Mead(2019)和Goffman(1978)的自我-社会关系与自我的呈现。此外,还提到了文化记忆、邻里认同与文化、虚拟社区的概念,并为此方向进行了研究编码。作为研究样本,我们获取了2022年5月30日至12月30日(n:1134)在Facebook虚拟社区Tatavla'dan kurtulukan '上的评论,并使用Van Dijk的话语分析方法对这些评论进行分析。研究发现,微观语境中自我的汇聚所形成的社区确保了在虚拟环境中被侵蚀的邻里身份和文化的连续性。然而,这些社区对面对面关系和机构的影响仍然有限。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
THE EFFECTS OF INTERACTIONS IN VIRTUAL COMMUNITIES ON SOCIAL MEDIA IN THE SHAPING AND REPRODUCING OF CULTURAL MEMORY, NEIGHBORHOOD IDENTITY, AND CULTURE
This study aims to reveal the effect of virtual communities in social media on the reproduction of cultural memory, neighborhood identity, and culture. Another aim of the study is to investigate the potential of virtual communities to shape cultural memory, continuity, and social structure and to discuss the impact of individuals who can actively produce and share content in virtual communities on neighborhood identity and neighborhood culture. For this purpose, three research questions were put forward. RQ1: “How does interaction occur in social media, different from communities in the physical environment?” RQ2: “How are cultural memory, neighborhood culture, and identity rebuilt and shaped in the context of communication and interaction that emerges in social media virtual communities?” RQ3: “In virtual communities in social media, what is the potential of subcultures to influence or contribute to communities on a macro scale with the resulting interaction?” The theoretical approach of the research consists of Mead (2019), the representative of symbolic interactionism, and Goffman's (1978) self-society relationship with the presentation of the Self. In addition, cultural memory, neighborhood identity and culture, and the concept of the virtual community were mentioned, and the coding made for the research was directed in this direction. As a sample for the study, comments were obtained on the Tatavla'dan Kurtuluş’a virtual community on Facebook between 30 May and 30 December 2022 (n:1134), and these comments were analyzed by Van Dijk's discourse analysis method. According to the findings, the communities formed by the coming together of the selves in the micro context ensure the continuity of the neighborhood identity and culture that has been eroded in the virtual environment. However, the impact of these communities on face-to-face relations and institutions remains limited.
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