比真人直播更卡哇伊:了解御宅族社区如何与虚拟youtuber互动和感知

Zhicong Lu, Chenxinran Shen, Jiannan Li, Hong Shen, Daniel J. Wigdor
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引用次数: 43

摘要

直播越来越受欢迎,大多数直播者都会展示自己的真实形象。但是,在东亚地区,通过真人发声的2D或3D虚拟化身“虚拟youtube主播”(VTubers)正在成为直播主播,并吸引了越来越多的观众。尽管先前的研究发现,许多观众寻求与真人直播者进行现实生活中的人际互动,但目前尚不清楚是什么让VTuber直播吸引人,或者他们与真人直播者的看法有何不同。我们进行了一项访谈研究,以了解观众如何与VTubers互动,并感知化身背后的配音演员(即中仁)的身份。数据显示,虚拟化身带来了独特的表演机会,导致观众对VTuber行为的不同期望和解释。观众们有意地支持他们的配音演员脱离他们的视频化身。我们揭示了观众感知和态度的细微差别,并进一步讨论了VTuber实践对理解直播的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
More Kawaii than a Real-Person Live Streamer: Understanding How the Otaku Community Engages with and Perceives Virtual YouTubers
Live streaming has become increasingly popular, with most streamers presenting their real-life appearance. However, Virtual YouTubers (VTubers), virtual 2D or 3D avatars that are voiced by humans, are emerging as live streamers and attracting a growing viewership in East Asia. Although prior research has found that many viewers seek real-life interpersonal interactions with real-person streamers, it is currently unknown what makes VTuber live streams engaging or how they are perceived differently than real-person streamers. We conducted an interview study to understand how viewers engage with VTubers and perceive the identities of the voice actors behind the avatars (i.e., Nakanohito). The data revealed that Virtual avatars bring unique performative opportunities which result in different viewer expectations and interpretations of VTuber behavior. Viewers intentionally upheld the disembodiment of VTuber avatars from their voice actors. We uncover the nuances in viewer perceptions and attitudes and further discuss the implications of VTuber practices to the understanding of live streaming in general.
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