Ahmet Çetindaş, İbrahim Akben, Can Özcan, İlhan Kanuşağı, Oya Öztürk
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The effect of supply chain agility on firm performance during COVID-19 pandemic: the mediating and moderating role of demand stability
ABSTRACT The aim of this paper is to analyse the effects of supply chain agility on firm performance and the role of demand stability in this relationship. Within the scope of the research, by establishing a SEM (structural equation modelling), effects of supply chain agility and demand stability on firm performance were investigated. In addition, the effect of supply chain agility on demand stability is also observed. Analyzes have shown that during COVID-19 pandemic period, supply chain agility positively affects demand stability and firm performance. In addition, demand stability has positively affected firm performances. The mediating role of demand stability was analysed with the Process Macro method and its moderating effect was analysed with multiple regression. Analysis results showed that demand stability has a mediating role in the effect of supply chain agility on firm performance, but it doesn’t have a moderating role.
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