体育领域UTAUT的元分析

Tae-Jin Kim
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引用次数: 1

摘要

目的本研究的目的是采用meta分析的方法,分析统一接受与技术使用理论(UTAUT)在体育领域的效应大小。方法在使用RISS识别相关研究后,选取22篇文章,通过综合meta分析程序分析UTAUT子因子(绩效期望[PE]、努力期望[EE]、社会影响[SI]和便利条件[FC])与使用意愿的关系。结果:第一,PE与使用意向的效应量为0.521。其次,FC与使用意向之间的效应量为0.514。第三,情感表达与使用意向之间的效应量为0.500。最后,SI与使用意向之间的效应量为0.475。结论:利用UTAUT模型可以推导出多种策略来提高消费者在体育领域的使用意愿。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Meta-Analysis of UTAUT in the Sports Field
PURPOSE The purpose of this study was to analyze the effect size of the unified theory of acceptance and use of technology (UTAUT) in the sports field using a meta-analysis.METHODS After identifying related studies by using RISS, 22 articles were selected and used to analyze the relationship between UTAUT sub-factors (performance expectancy [PE], effort expectancy [EE], social influence [SI], and facilitating conditions [FC]) and intention to use via the comprehensive meta-analysis program.RESULTS The results are as follows: First, the effect size between PE and intention to use was 0.521. Second, the effect size between FC and intention to use was 0.514. Third, the effect size between EE and intention to use was 0.500. Finally, the effect size between SI and intention to use was 0.475.CONCLUSIONS Diverse strategies can be derived to increase consumers' intention to use in the sports field using the UTAUT model.
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