Pro-environmental Behavior Regarding Solid Waste Management in Householders of Kalutara Urban Council Area- A Case Study

Problems generated by solid waste have become a major national issue in Sri Lanka due to high levels of economic growth and consumption. Inappropriate management of solid waste may generate many problems such as environmental pollution, public health, social and economic problems as well as aesthetic issues. Therefore, this problem needs immediate attention not only for the management of waste, but also for the study of individual behavior related to solid waste production and use. This research was carried out as a case study in Kalutara urban council area, where behavior that is related to the production and management of waste is analyzed. To achieve this, a questionnaire survey was done for the households of Kalutara North, Kalutara South and Katukurunda. The households’ descriptive, inferential and informative believes were identified where they express agreement or disagreement regarding the final disposal of waste. In total 100 households completed the questionnaire. This work approached the behavioral aspect of the problem by considering the attitudes towards the environment and the beliefs about the environment. In addition, knowledge of environment and the problems raised have been considered for prediction of environmentally protective behavior. In this investigation, the classification of believes were considered in terms of austerity or limitation of consumption, conservation and material beliefs or material squandering. Further, the environmental attitudes were considered as emotional, cognitive (know) and behavioral. Based on the preliminary results of this study, it can be concluded that believes and attitudes show a certain level of relation with the behavior of the households. The questionnaire survey was useful to highlight the solid waste problem that exists in the area and to indicate the trends of attitudes and behavior among the solid waste management. Further, by considering the findings of this study, an environmental education program to promote pro-environmental behavior in solid waste management must be established to change non-effective waste management practices and to promote the households to use the waste as a resource. Key words: Pro-environmental behavior, solid waste management, individual behavior, environmental attitudes, Kalutara Urban Council