Factors Affecting the Growth of Demand on Carsharing Services Within Smart City

Abstract The carsharing services have become the necessary component of the life of smart and sustainable city. They meet the numerous requirements put forward by these cities concepts and make life in urban environment cleaner, more comfortable and convenient and better organized. The goal of this research is to determine the factors facilitating the demand for the carsharing services, and on the basis of this analysis to consider the costs structure of these companies. The results are obtained via PLS-SEM analyses implementation in SmartPLS-3.3.7 software. The analysis revealed that such factors as Convenience, Additional Values and Economic (saving factors) have positive impact on growth of demand for carsharing services while New Way of Thinking is insignificant. However, the developed Costs function demonstrate that companies assume the costs of promoting “green” effect of carsharing as important ones. If they reduce these types of costs, it will have positive impact on their efficiency without decrease of demand.