流行病恐惧和体重增加:对超重和肥胖成年人在线购买运动服装的影响

IF 2.4 4区管理学 Q3 BUSINESS

Clothing and Textiles Research Journal Pub Date : 2021-04-08 DOI:10.1177/0887302X211004892

Eonyou Shin

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引用次数: 4

摘要

本研究基于计划行为理论和身体相关自我差异理论，探讨流行病恐惧和体重增加对超重和肥胖消费者在线购买运动服装决策的交互影响。515名bmi在25及以上的成年男女参与了这项研究。对流行病的恐惧对在线购买运动服装的态度的影响仅对在流行病期间没有增加体重的超重和肥胖消费者产生积极影响。然而，对于那些在疫情期间体重增加的人来说，对疫情的恐惧对在线购买运动服装的态度没有显著影响。态度、主观规范和感知行为控制都是在线购买运动服装意向的显著预测因子。本研究通过加入流行病相关因素对计划行为理论进行了扩展，并对在线零售商提供了实际启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Pandemic Fear and Weight Gain: Effects on Overweight and Obese Adults’ Purchasing Exercise Apparel Online

The purpose of this study was to investigate the interactive effect of pandemic fear and weight gain on overweight and obese consumers’ decisions to purchase exercise apparel online based on the theory of planned behavior and body-related self-discrepancy theory. A sample of 515 male and female adults with BMIs of 25 and higher participated in this study. The effect of pandemic fear on the attitudes toward purchasing exercise apparel online was only positive for overweight and obese consumers who did not gain weight during pandemic. However, for those who gained weight during the pandemic, there was no significant effect of pandemic fear on the attitudes toward purchasing exercise apparel online. Attitudes, subjective norm, and perceived behavioral control were all significant predictors of intent to purchase exercise apparel online. This study extends the theory of planned behavior by adding the pandemic-related factors and provides practical implications for online retailers.

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来源期刊

Clothing and Textiles Research Journal Multiple-

CiteScore

5.30

自引率

5.30%

发文量

期刊介绍： Published quarterly, Clothing & Textiles Research Journal strives to strengthen the research base in clothing and textiles, facilitate scholarly interchange, demonstrate the interdisciplinary nature of the field, and inspire further research. CTRJ publishes articles in the following areas: •Textiles, fiber, and polymer science •Aesthetics and design •Consumer Theories and Behavior •Social and psychological aspects of dress or educational issues •Historic and cultural aspects of dress •International/retailing/merchandising management and industry analysis