倡导网络中成员参与的公共关系:“我的盘子里没有农药”运动

IF 1.3 Q2 COMMUNICATION
A. B. Bıçakçı
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引用次数: 1

摘要

当规模、结构和范围不对称的公民社会组织(cso)成为倡导网络的成员时,所有这些差异都可能导致传播行为的差异。因此,鼓励成员组织合作并共同创造倡导目标的信息是一个重大挑战。为了检查成员在倡导网络中的参与度,本研究仔细审查了土耳其环境网络的战略沟通活动,并相应地审查了他们由欧盟资助的名为“我的盘子上没有农药”的活动。基于关系管理框架,本文建议考虑相关公共关系战略和策略的力量,以确保公民社会组织成员在倡导网络中的行动的有效性。通过案例研究来考察这一主题,它展示了如何利用人际沟通和媒体策略来实现成员关系目标,并最终追求社会变革。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Public Relations towards Member Engagement in Advocacy Networks: the ‘No Pesticides on My Plate’ Campaign
When civil society organisations (CSOs) of asymmetric size, structure and scope become members of an advocacy network, all those variations may lead to discrepant communicative behaviour. Therefore, encouraging member organisations to collaborate and co-create messages towards an advocacy goal is a major challenge. To examine member engagement in an advocacy network, this study scrutinizes the strategic communication activities of an environmental network in Turkey, and reviews their EU-funded campaign named ‘No Pesticides on My Plate’ accordingly. Grounded in the relationship management framework, this paper suggests that the power of relevant public relations strategies and tactics should be taken into account as to ensure the effectiveness of member CSOs’ actions in an advocacy network. Depending on a case study to examine the subject, it demonstrates how interpersonal communication and media tactics may be utilised to achieve member relations goals and finally to pursue social change.
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来源期刊
CiteScore
1.40
自引率
0.00%
发文量
7
审稿时长
12 weeks
期刊介绍: The Romanian Journal of Communication and Public Relations welcomes high quality contributions investigating topics in the fields of mass media, communication and public relations, from theoretical, empirical and critical perspectives. The RJCPR mainly favors original and articulate research papers, but theory-focused articles, book reviews and other scientific contributions are also welcome
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