The man of crisis in the world of users and those who “speak as tools” - towards the transitional

In this study, the authors problematize human position in today?s world. They try to discern contours of ideological matrices that support human conforming to global structures that attains character of total process. The specificity of this situation is recognized as a cause to identify framework of that process, highlighting mechanisms through which global superstructure indirectly gives itself attributes of ?measure of all things?. The authors will single out the premises that infiltrate into human (self)understanding as presupposed ground for activity inside world and make an incentive to question historical position of man from newly established horizon.