Measuring health information literacy in everyday life: a survey among tribal women in a developing country

Purpose This study aims to assess tribal women’s health information literacy in their daily lives. The specific objectives are to determine the tribe’s interest and frequency of seeking health-related information, to know their preferred health information sources and health-care methods for treatment and to find out the prospective barriers to searching for and finding health-related information. Design/methodology/approach A well-structured questionnaire was designed and surveyed among the tribal women of Khagrachhari, Bandarban and Mymensingh districts in Bangladesh. Stratified sampling was used, and 326 responses were retrieved. The collected data were analyzed using Statistical Package for Social Sciences version 20 and Microsoft Excel. Findings Most of the tribal women are satisfied with their current health condition. Though they are highly interested in health-related information, they are very unusual in terms of searching for this kind of information. Vaccination information is their most desired information, and allopathic treatment is highly preferred by them. In this regard, they consult with doctors at nearby community clinics or government hospitals for different health issues. However, health information terminologies are often difficult for them to understand. High costs, lack of awareness and distance from health centers are significant barriers for tribal women seeking health-related information. Originality/value To the best of the authors’ knowledge, this is the first known effort in a developing country to study tribal women’s concerns regarding health-related issues.