负责家庭努尔酒店服务的战略管理

Ummal Khoiriyah, Zainuddin
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引用次数: 0

摘要

酒店业在印尼相当盛行,几乎所有省份都有五星级酒店。这些酒店中有许多是简单的管理住宿,已发展成为酒店。Hotel Family Nur是位于苏梅内普的一家酒店。本研究采用定性方法。本研究的资料来源包括一手资料和第二手资料。本研究的数据收集方法为观察、访谈和文献。本研究的结论是在Family Nur酒店实施伊斯兰教法战略管理,Sumenep Regency运用高尚品格,包括3S (Senyum, Sapa, Salam/ Smile, Greet, Greetings)公平、友谊、耐心和礼貌。Sumenep Regency Hotel Family Nur酒店提供优质服务的几个因素包括:提供的促销活动和战略位置。而与服务相矛盾的因素有:酒店竞争、价格竞争和设施不完善。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
MANAJEMEN STRATEGI SYARI’AH PADA PELAYANAN HOTEL FAMILY NUR DALAM MENINGKATKAN KEPUASAN PELANGGAN
The hotel business is quite rife in Indonesia, almost all provinces in this country already have five-star hotels. Many of these hotels were simply managed lodgment which has been developed into hotels. Hotel Family Nur is one of the hotels located in Sumenep. This research used a qualitative method. Sources of data in this study consisted of primary data and secondary data. Data collection techniques in this study were observation, interviews, and documentation. The conclusion of this study are the implementation of shari'ah strategy management at Hotel Family Nur, Sumenep Regency applies noble character which includes 3S (Senyum, Sapa, Salam/ Smile, Greet, Greetings) fairness, friendship, patience and courtesy. Several factors that support service at Hotel Family Nur, Sumenep Regency, including: the promotions offered and the strategic location. While the factors that contradict service are: hotel competition, competitive prices and incomplete facilities.  
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