Netflix韩剧收视:跨文化情感、浪漫和身份认同

IF 1.4 Q2 COMMUNICATION

Journal of International and Intercultural Communication Pub Date : 2020-01-02 DOI:10.1080/17513057.2019.1606269

Hyejung Ju

{"title":"Netflix韩剧收视:跨文化情感、浪漫和身份认同","authors":"Hyejung Ju","doi":"10.1080/17513057.2019.1606269","DOIUrl":null,"url":null,"abstract":"ABSTRACT This article examined the consumption of Korean television drama by US viewers of Netflix. Specifically, it analyzed Korean drama reviews in Netflix and found that these viewers engaged with Korean dramas by emphasizing affective consumption that tied to identifying the substance of love themes. These viewers showed a high degree of emotional involvement in portrayed romantic feelings as well as characters’ interactions, and closely related their personal lives and minds to the narrative. This wide range of affective consumption let them experience pleasure over the interplay of race, gender, and class identities, as they localized narratives signified by these dramas.","PeriodicalId":45717,"journal":{"name":"Journal of International and Intercultural Communication","volume":"42 1","pages":"32 - 48"},"PeriodicalIF":1.4000,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"34","resultStr":"{\"title\":\"Korean TV drama viewership on Netflix: Transcultural affection, romance, and identities\",\"authors\":\"Hyejung Ju\",\"doi\":\"10.1080/17513057.2019.1606269\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This article examined the consumption of Korean television drama by US viewers of Netflix. Specifically, it analyzed Korean drama reviews in Netflix and found that these viewers engaged with Korean dramas by emphasizing affective consumption that tied to identifying the substance of love themes. These viewers showed a high degree of emotional involvement in portrayed romantic feelings as well as characters’ interactions, and closely related their personal lives and minds to the narrative. This wide range of affective consumption let them experience pleasure over the interplay of race, gender, and class identities, as they localized narratives signified by these dramas.\",\"PeriodicalId\":45717,\"journal\":{\"name\":\"Journal of International and Intercultural Communication\",\"volume\":\"42 1\",\"pages\":\"32 - 48\"},\"PeriodicalIF\":1.4000,\"publicationDate\":\"2020-01-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"34\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of International and Intercultural Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/17513057.2019.1606269\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International and Intercultural Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/17513057.2019.1606269","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}

引用次数: 34

摘要

摘要本文调查了美国Netflix用户对韩剧的消费情况。具体来说，它分析了Netflix上的韩剧评论，发现这些观众通过强调情感消费来吸引韩剧，这种情感消费与识别爱情主题的实质有关。这些观众对所描绘的浪漫情感和人物互动表现出高度的情感投入，并将他们的个人生活和思想与叙事紧密联系在一起。这种广泛的情感消费让他们在种族、性别和阶级身份的相互作用中体验到快乐，因为他们将这些戏剧所代表的叙事本土化了。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Korean TV drama viewership on Netflix: Transcultural affection, romance, and identities

ABSTRACT This article examined the consumption of Korean television drama by US viewers of Netflix. Specifically, it analyzed Korean drama reviews in Netflix and found that these viewers engaged with Korean dramas by emphasizing affective consumption that tied to identifying the substance of love themes. These viewers showed a high degree of emotional involvement in portrayed romantic feelings as well as characters’ interactions, and closely related their personal lives and minds to the narrative. This wide range of affective consumption let them experience pleasure over the interplay of race, gender, and class identities, as they localized narratives signified by these dramas.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of International and Intercultural Communication COMMUNICATION-

CiteScore

3.80

自引率

12.50%

发文量