电信行业移动广告建模:聚焦价值共同创造的推动

Q2 Social Sciences

Australian Journal of Telecommunications and the Digital Economy Pub Date : 2022-03-29 DOI:10.18080/jtde.v10n1.452

Joko Rurianto, U. Sumarwan, B. Suharjo, Nur Hasanah

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引用次数: 1

摘要

随着话音服务的减少，通信产业已经转变为以社交和通信为中心的服务。随着这些变化，电信业必须适应市场的变化。其中一个变化就是移动广告服务的出现。本研究的目的是建立一个移动广告服务模式，为印尼移动通信行业形成价值共创。该研究使用了印度尼西亚最大的移动电信提供商的宽带社区用户样本。他们将客户作为公司服务交付的一部分，共同创造价值。参与人数为284人。使用的抽样技术是非概率抽样。数据分析采用结构方程模型(SEM)进行。本文的研究结果是为移动通信行业寻找一种形成价值共创的移动广告模式。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Mobile Advertising Modelling for Telecommunications Industry: Focusing on the Boosting of Value Co Creation

The telecommunications industry has turned into social and communication-oriented services, along with declining voice services. In line with these changes, the telecommunications industry must adjust to market changes. One of the service changes that occurred was the emergence of mobile advertising services. The aim of this research is to build a mobile advertising service model that serves to form value co-creation for the industry of mobile telecommunications in Indonesia. The study used a sample of the broadband community of users from the largest mobile telecommunications provider in Indonesia. They involved their customers as part of service delivery in the company to co-create the value. The number of participants was 284. The sampling technique that was used was non-probability sampling. The data analysis was carried out using Structural Equation Modelling (SEM). The result of this study is to find a mobile advertising model for the formation of value co-creation for the industry of mobile telecommunications.

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来源期刊

Australian Journal of Telecommunications and the Digital Economy Social Sciences-Communication

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： The Journal of Telecommunications and the Digital Economy (JTDE) is an international, open-access, high quality, peer reviewed journal, indexed by Scopus and Google Scholar, covering innovative research and practice in Telecommunications, Digital Economy and Applications. The mission of JTDE is to further through publication the objective of advancing learning, knowledge and research worldwide. The JTDE publishes peer reviewed papers that may take the following form: *Research Paper - a paper making an original contribution to engineering knowledge. *Special Interest Paper – a report on significant aspects of a major or notable project. *Review Paper for specialists – an overview of a relevant area intended for specialists in the field covered. *Review Paper for non-specialists – an overview of a relevant area suitable for a reader with an electrical/electronics background. *Public Policy Discussion - a paper that identifies or discusses public policy and includes investigation of legislation, regulation and what is happening around the world including best practice *Tutorial Paper – a paper that explains an important subject or clarifies the approach to an area of design or investigation. *Technical Note – a technical note or letter to the Editors that is not sufficiently developed or extensive in scope to constitute a full paper. *Industry Case Study - a paper that provides details of industry practices utilising a case study to provide an understanding of what is occurring and how the outcomes have been achieved. *Discussion – a contribution to discuss a published paper to which the original author''s response will be sought. Historical - a paper covering a historical topic related to telecommunications or the digital economy.