Relaciones de gobernanza e innovación en la cadena de valor: nuevos paradigmas de competividad

As a result of the development of emerging countries such as China and Brazil, the traditional competitive paradigm based on the cost benefits and efficiencies related to quality, are not enough nowadays. These paradigms related the classical competitive with the degree of technological innovation and the use of cluster resources by its members. However, the combination of adequate knowledge and relationship marketing management provides a review of current models of competition that goes beyond the traditional cluster analysis. The aim of this study is to analyze the governance structure of the territorial value chain in the Spanish ceramic tile cluster, through the understanding of past and current roles of the various sectors involved in the creation of the value system. Through the case study approach and quantitative methodology, the study explores the paradigm shift where the traditional actors in the value chain are losing their control over their contribution to the value creation system, while new players with a more stable and promising role are emerging.