The unhomed data subject: negotiating datafication in Latin America

ABSTRACT Critical scholarship about datafication reveals the implications of algorithmically driven digital transformations for both social processes and human experiences of subjectivity. Digital transformations embed ontological beliefs in the information systems that drive new organizational processes and are accompanied by techno-positivist discourses that promote the benefits of these schemes. The dual power of new information systems plus strong discursive influences has led to fears that data subjects will come to be defined by data and information systems – that their subjectivity will be subordinated by the algorithm. However, in this paper, we argue that real experiences of data sharing offer a means to reveal actual experiences with subjectification, and that often these experiences are multiple and complex. Drawing on the results of five digital literacy interventions carried out by partner organizations in Chile, Colombia, Paraguay, Peru, and Uruguay in 2021, we consider participants’ lived experiences with datafication. Our work reveals how people experience, negotiate, reject, and accept data power’s multiple manifestations in ways that strategically mobilize data resources, constituting a fractured data subjectivity that overlaps the bounds of any one information system. This leads us to suggest the idea of the ‘unhomed’ as a useful concept for understanding data subjectification in the contemporary moment.