Silky Sharma, S. Srivastav, Anubhuti Gupta, A. Manglick
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Application of Technology and Innovation in Fintech and it's adaptability in India
India is a growing fintech market with a population of approximately 1.3 billion. The bankless and majority of the bankless population makes India an exciting global space for financial technology. Fintech is seen as a game changer and disruptive innovation that can rock traditional financial markets. Fintech has grown rapidly in India over the last five years and is expected to continue to grow in the near future. This article first focuses on the basic types of financial technology and its capabilities, and also discusses the opportunities and challenges faced in the Indian business environment. This research article basically extends FinTech's quantitative assessment of customer adaptability and qualitative analysis of technical, economic and demographic factors that may lead to FinTech's adaptability in India.