Peace is possible: The role of strategic narratives in peacebuilding

In Bosnia and Herzegovina (BiH), scholars and practitioners often cite the lack of shared narrative as a primary challenge to long-term peace. A study of the multi-ethnic, collaborative story-telling work of the Post Conflict Research Centre (PCRC), a Bosnian peacebuilding organization, however, tells a different story. Instead of aiming to forge a singular narrative, PCRC weaves together multiple stories that express complex positions while driving narrative frames that show peace is possible. In a context where actors might not be ready for a joint narrative, the organization demonstrates how plural stories can co-exist, and be strategically mobilized and disseminated through diverse formats to actively engage others in peace-building processes. Identifying key narrative principles, tactics and frames employed by PCRC, this article proposes more attention is paid to how narrative can be strategically harnessed to de-stabilize the stories that drive entrenched division and to foster and cultivate a culture of peace.